Conversion Optimization Audit
marketing-conversion · v1.1.0 · paid
Conversion optimization assessment covering CTA effectiveness, form design, trust signals, and conversion infrastructure quality.
Call-to-Action Effectiveness
cta-effectiveness · weight 0.3
- criticalPrimary CTA is visible above the foldab-001740
- criticalMobile conversion path is fully functionalab-001741
- highCTA buttons have sufficient visual contrastab-001742
- mediumCTA button copy uses action-oriented languageab-001743
- lowSecondary actions are visually subordinate to the primary CTAab-001744
- lowLong pages have persistent or in-content CTA repetitionab-001745
Trust & Social Proof
trust-social-proof · weight 0.25
- highSocial proof elements are placed near conversion pointsab-001746
- highTrust badges and security signals are presentab-001747
- highPricing is transparent and completeab-001748
- mediumTestimonials include full attributionab-001749
- lowCase studies or results evidence is accessibleab-001750
- lowPrivacy reassurance exists near data collection pointsab-001751
Form Optimization
form-optimization · weight 0.25
- criticalSignup and conversion forms minimize required fieldsab-001752
- highFriction-reduction signals are present on conversion formsab-001753
- mediumForm error messages are inline and descriptiveab-001754
- mediumForms provide real-time inline validation feedbackab-001755
- lowForm fields have correct autocomplete attributesab-001756
- lowMulti-step forms have progress indicatorsab-001757
Conversion Infrastructure
conversion-infrastructure · weight 0.2
- criticalConversion events are tracked in analyticsab-001758
- highLanding page load performance is optimizedab-001759
- mediumConversion funnel has no broken links or dead endsab-001760
- lowA/B testing infrastructure or feature flags are set upab-001761
- lowExit intent or abandonment recovery is implementedab-001762
- lowCustom 404 page guides visitors back into the funnelab-001763