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Bundles/marketing-conversion

Conversion Optimization Audit

marketing-conversion · v1.1.0 · paid

Conversion optimization assessment covering CTA effectiveness, form design, trust signals, and conversion infrastructure quality.

Call-to-Action Effectiveness

cta-effectiveness · weight 0.3

Primary CTA is visible above the fold
ab-001740
critical
Mobile conversion path is fully functional
ab-001741
critical
CTA buttons have sufficient visual contrast
ab-001742
high
CTA button copy uses action-oriented language
ab-001743
medium
Secondary actions are visually subordinate to the primary CTA
ab-001744
low
Long pages have persistent or in-content CTA repetition
ab-001745
low

Trust & Social Proof

trust-social-proof · weight 0.25

Social proof elements are placed near conversion points
ab-001746
high
Trust badges and security signals are present
ab-001747
high
Pricing is transparent and complete
ab-001748
high
Testimonials include full attribution
ab-001749
medium
Case studies or results evidence is accessible
ab-001750
low
Privacy reassurance exists near data collection points
ab-001751
low

Form Optimization

form-optimization · weight 0.25

Signup and conversion forms minimize required fields
ab-001752
critical
Friction-reduction signals are present on conversion forms
ab-001753
high
Form error messages are inline and descriptive
ab-001754
medium
Forms provide real-time inline validation feedback
ab-001755
medium
Form fields have correct autocomplete attributes
ab-001756
low
Multi-step forms have progress indicators
ab-001757
low

Conversion Infrastructure

conversion-infrastructure · weight 0.2

Conversion events are tracked in analytics
ab-001758
critical
Landing page load performance is optimized
ab-001759
high
Conversion funnel has no broken links or dead ends
ab-001760
medium
A/B testing infrastructure or feature flags are set up
ab-001761
low
Exit intent or abandonment recovery is implemented
ab-001762
low
Custom 404 page guides visitors back into the funnel
ab-001763
low