Exit intent or abandonment recovery is implemented

The moment a visitor moves their cursor toward the browser tab bar or the address bar is the last measurable window before they leave, and no exit-intent or abandonment-recovery mechanism means that moment passes silently with zero recovery attempt. A lightweight mouseleave listener coupled with a discount offer, extended-trial prompt, or content download converts a meaningful slice of would-be bounces into captured emails or delayed conversions at essentially zero engineering cost.

Implement a simple mouseleave exit-intent hook that fires when the cursor crosses the top viewport edge, paired with a modal offering a discount, extended trial, or content download. Create hooks/use-exit-intent.ts:

export function useExitIntent(onExit: () => void) {
  useEffect(() => {
    const handleMouseLeave = (e: MouseEvent) => {
      if (e.clientY <= 0) onExit()
    }
    document.addEventListener('mouseleave', handleMouseLeave)
    return () => document.removeEventListener('mouseleave', handleMouseLeave)
  }, [onExit])
}

For mobile, pair with a scroll-depth or time-on-page trigger.

• ID: marketing-conversion.conversion-infrastructure.exit-intent-implementation

• Severity: low

• What to look for: Search for exit intent patterns: (1) mouseleave event listeners on the document element that trigger a modal or offer — this is the classic desktop exit intent pattern; (2) Mobile abandonment patterns — time-on-page delays or scroll-depth triggers for an offer modal; (3) Exit intent libraries in package.json (no common standard library name, but check for custom hook files named useExitIntent, useAbandonmentDetection, etc.); (4) Email capture overlays or modals that appear conditionally.

• Pass criteria: Count all abandonment recovery mechanisms (exit intent, scroll triggers, time delays). At least 1 exit intent modal, abandonment recovery flow, or time/scroll-triggered offer is implemented for the primary landing page. Report: "X abandonment recovery mechanisms found."

• Fail criteria: No exit intent or abandonment recovery mechanism found.

• Skip (N/A) when: Project is a very simple single-page site or is pre-launch. Signal: project_size is small and the site has only one or two marketing sections with no established traffic.

• Detail on fail: "No exit intent listener or abandonment recovery mechanism found in any landing page or global component.".

• Remediation: Exit intent captures the last opportunity before a visitor leaves. A simple implementation:

  // hooks/use-exit-intent.ts
  export function useExitIntent(onExit: () => void) {
    useEffect(() => {
      const handleMouseLeave = (e: MouseEvent) => {
        if (e.clientY <= 0) onExit()
      }
      document.addEventListener('mouseleave', handleMouseLeave)
      return () => document.removeEventListener('mouseleave', handleMouseLeave)
    }, [onExit])
  }
  

  Pair with a simple modal offering a discount, extended trial, or content download to recover abandoning visitors.