Signup and conversion forms minimize required fields
Why it matters
Every additional required field on a signup form removes a measurable percentage of completions — a four-field form loses meaningfully more signups than an email-plus-password form, and a six-field form asking for phone number and team size before first login discards the majority of interested users. Worse, a "free trial" form that silently requires a credit card without prominent disclosure reads as a bait-and-switch and destroys trust at the exact moment you are trying to build it.
Severity rationale
Critical because excess form fields and hidden credit-card gates directly reject the majority of interested signups.
Remediation
Reduce the primary conversion form to the minimum viable fields — typically email and password — and collect name, company, phone, and use case in a post-signup onboarding flow instead. Disclose credit-card requirements prominently on the CTA button if they apply. Edit the signup form in app/signup/page.tsx:
<form>
<Input name="email" type="email" placeholder="Work email" required />
<Input name="password" type="password" placeholder="Create password" required />
<Button type="submit">Create Account</Button>
</form>
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Conversion Optimization Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-conversion·automated