Case studies or results evidence is accessible

Testimonials say "it worked for me," but case studies say "here is exactly how it worked, with numbers" — and for B2B buyers comparing vendors, a single quantified success story often moves the deal more than ten one-line quotes. A marketing site with customer logos but no linked stories leaves prospects guessing at outcomes, forcing them to book a demo just to ask the question a published case study would have already answered.

Publish at least one detailed customer success story with a concrete outcome metric, and link to it from the logo strip or testimonials section. In Next.js App Router, create the route at app/(marketing)/customers/[slug]/page.tsx and render it with a "Read how [Company] achieved [Outcome]" call-to-action. If you cannot write a full case study yet, surface a quantified inline statistic such as "Customers see 40% faster onboarding" in the hero or results section.