Primary CTA is visible above the fold
Why it matters
Visitors make stay-or-leave decisions within the first few seconds of landing on a page, and a primary CTA that requires scrolling to find loses that window entirely. When the hero section presents a headline and subheadline but no button, interested visitors have no immediate path to convert and bounce before they ever see the offer, directly suppressing top-of-funnel signup rates.
Severity rationale
Critical because a missing above-fold CTA directly kills conversion at the single highest-intent moment in the visitor journey.
Remediation
Add a prominent, visually distinct CTA button inside the hero section of your landing page so it renders within the first viewport height on a standard laptop. Update the hero component (typically components/hero.tsx or app/(marketing)/page.tsx) to include a button with clear contrast against the hero background:
<section className="hero">
<h1>Your compelling headline</h1>
<Button size="lg" asChild>
<Link href="/signup">Start Free Trial</Link>
</Button>
</section>
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Conversion Optimization Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-conversion·automated