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Bundles/marketing-content-quality

Content Quality Audit

marketing-content-quality · v1.2.0 · paid

Marketing site content quality assessment covering language clarity, structure, value proposition, and visitor messaging completeness.

Value Proposition

value-proposition · weight 0.3

Value proposition is clear within 5 seconds
ab-001718
critical
Headline communicates an outcome, not just a feature
ab-001719
critical
Feature descriptions are benefit-focused
ab-001720
high
At least one clear primary CTA is present above the fold
ab-001721
high
Product differentiation is stated somewhere on the home page
ab-001722
medium
Claims are specific and substantiated, not generic
ab-001723
high
Hero supporting text reinforces the headline
ab-001724
low

Content Structure

content-structure · weight 0.25

Heading hierarchy supports content skimming
ab-001725
high
Content sections follow a logical narrative order
ab-001726
high
Content uses scannable formatting
ab-001727
medium
Content length is appropriate for the page type
ab-001728
low

Readability & Quality

readability-quality · weight 0.25

No placeholder or lorem ipsum content in production paths
ab-001729
critical
Body text readability is appropriate for the audience
ab-001730
high
Voice and tone are consistent across pages
ab-001731
medium
No significant grammar or spelling errors
ab-001732
medium
Marketing copy avoids jargon overload
ab-001733
low
Content is internally consistent across pages
ab-001734
low

Content Completeness

content-completeness · weight 0.2

Pricing page is clear and complete
ab-001735
high
FAQ or documentation is accessible
ab-001736
medium
Blog or resource section has clear structure
ab-001737
low
Content includes freshness signals
ab-001738
info
Social proof or trust evidence is present
ab-001739
low