Content Quality Audit
marketing-content-quality · v1.2.0 · paid
Marketing site content quality assessment covering language clarity, structure, value proposition, and visitor messaging completeness.
Value Proposition
value-proposition · weight 0.3
- criticalValue proposition is clear within 5 secondsab-001718
- criticalHeadline communicates an outcome, not just a featureab-001719
- highFeature descriptions are benefit-focusedab-001720
- highAt least one clear primary CTA is present above the foldab-001721
- mediumProduct differentiation is stated somewhere on the home pageab-001722
- highClaims are specific and substantiated, not genericab-001723
- lowHero supporting text reinforces the headlineab-001724
Content Structure
content-structure · weight 0.25
Readability & Quality
readability-quality · weight 0.25
- criticalNo placeholder or lorem ipsum content in production pathsab-001729
- highBody text readability is appropriate for the audienceab-001730
- mediumVoice and tone are consistent across pagesab-001731
- mediumNo significant grammar or spelling errorsab-001732
- lowMarketing copy avoids jargon overloadab-001733
- lowContent is internally consistent across pagesab-001734
Content Completeness
content-completeness · weight 0.2