Pricing page is clear and complete

Pricing friction is one of the top reasons visitors leave SaaS and software product pages without converting. When a pricing page shows only "Contact us for pricing" for a product that is clearly not enterprise-sales (a solo developer tool, a consumer SaaS, an indie product), it signals one of three things: the price is high enough to be embarrassing, the product isn't ready, or the team is following a playbook that doesn't fit their product. Visitors who cannot find a price go find a competitor who shows theirs. Transparent pricing — even a range, even "starting at" — converts better than gated pricing for non-enterprise products. The tier contents matter too: a pricing page with three unnamed tiers and no description of what each includes requires a sales call to understand, which is an unacceptable friction for any self-serve product.

Your pricing page needs four things, at minimum:

1. At least one concrete price (a number, a range, or "starting at X")
2. 3-5 bullets per tier listing what's included
3. A clear label if a free tier or trial exists
4. A primary CTA per tier ("Start free", "Get Pro", "Talk to sales")

If no pricing page exists, create one at app/pricing/page.tsx. If the pricing page exists but shows no prices, the minimum viable fix is:

// app/pricing/page.tsx — minimum viable pricing section
<PricingCard
  name="Pro"
  price="$29/month"
  features={[
    'Unlimited audit runs',
    'Score history and trend tracking',
    'Benchmark comparisons',
    'Team sharing',
  ]}
  cta={{ label: 'Start free trial', href: '/signup' }}
/>

For the "contact us only" pattern: show a starting price. "From $X/month — contact us for volume pricing" is transparent without giving away enterprise pricing. Only use "contact us only" if you genuinely cannot price without scoping.