Content volume on a landing page has a floor and a ceiling. Below the floor (fewer than 300 words), the page doesn't provide enough information for visitors to understand the product and trust it — they leave because they can't evaluate the offer. Above the ceiling in the hero section (more than 50 words above the fold), the value proposition becomes exhausting to parse before the visitor has decided whether to engage. The hero's job is to hook and orient in under 10 seconds; all the explanatory detail belongs below the fold where visitors who are interested will read it. AI-generated landing pages frequently fail both conditions simultaneously: an overloaded hero that tries to explain everything, and a thin total page that adds nothing below the fold.
Low because incorrect content volume — a thin page or an overloaded hero — reduces conversion and trust signals, but is a fixable structure and copy issue rather than a blocking defect.
Estimate your hero word count by reading the headline, sub-headline, and any supporting text (excluding CTA button labels and navigation). Estimate total page body word count by reading all visible sections excluding nav and footer.
Targets:
Hero section (headline + sub-text + descriptor): < 50 words
Total page body content: > 300 words (aim 400-800)
If the hero is over 50 words: identify what information can move below the fold. The hero should establish what and for whom; how and why can live in the next section.
If the total page is under 300 words: add the minimum viable sections:
These additions also improve SEO keyword coverage. Add them as new section components in app/page.tsx.
ID: marketing-content-quality.content-structure.content-length-appropriate
Severity: low
What to look for: Count all relevant instances and enumerate each. Estimate the visible word counts for the home page. Count two things separately: (1) the hero section word count (headline + sub-headline + supporting text only — exclude CTA button text, navigation, and footer), and (2) the total home page body content word count (all visible text excluding navigation and footer). Report both estimates in the detail field regardless of result.
Pass criteria: The home page body content has at least 300 visible words AND the hero section (headline + sub-headline + descriptor text, excluding CTA button labels) is under 50 words. Report: "Hero: ~X words. Page body: ~Y words."
Fail criteria: The home page has fewer than 300 visible words total (excluding navigation and footer), OR the hero section exceeds 50 words before any CTA. Report the estimates.
Skip (N/A) when: The project has no public-facing marketing pages. Signal: API-only project with no marketing content.
Detail on fail: Report both word counts. Example: "Hero: ~12 words. Page body: ~140 words — too thin to explain what the product does." or "Hero: ~85 words. Page body: ~600 words — hero is overloaded; visitors won't read 85 words before deciding to scroll."
Remediation: Thin pages leave visitors without enough information to trust you. Overloaded above-the-fold sections overwhelm visitors before they've decided to engage.
For landing pages: aim for 400-800 words across the page, with the above-the-fold hero under 30 words (headline + sub-headline). Let the scroll reveal detail.
If your landing page is thin, consider adding: a "How it works" section (3 steps), a feature section with 3-4 benefits, and 1-2 testimonials. These additions also improve SEO.
Review the configuration in src/ or app/ directory for implementation patterns.