Content length is appropriate for the page type
Why it matters
Content volume on a landing page has a floor and a ceiling. Below the floor (fewer than 300 words), the page doesn't provide enough information for visitors to understand the product and trust it — they leave because they can't evaluate the offer. Above the ceiling in the hero section (more than 50 words above the fold), the value proposition becomes exhausting to parse before the visitor has decided whether to engage. The hero's job is to hook and orient in under 10 seconds; all the explanatory detail belongs below the fold where visitors who are interested will read it. AI-generated landing pages frequently fail both conditions simultaneously: an overloaded hero that tries to explain everything, and a thin total page that adds nothing below the fold.
Severity rationale
Low because incorrect content volume — a thin page or an overloaded hero — reduces conversion and trust signals, but is a fixable structure and copy issue rather than a blocking defect.
Remediation
Estimate your hero word count by reading the headline, sub-headline, and any supporting text (excluding CTA button labels and navigation). Estimate total page body word count by reading all visible sections excluding nav and footer.
Targets:
Hero section (headline + sub-text + descriptor): < 50 words
Total page body content: > 300 words (aim 400-800)
If the hero is over 50 words: identify what information can move below the fold. The hero should establish what and for whom; how and why can live in the next section.
If the total page is under 300 words: add the minimum viable sections:
- "How it works" — 3 steps, each 1-2 sentences
- Feature grid — 3-4 features with benefit framing
- One testimonial with attribution
These additions also improve SEO keyword coverage. Add them as new section components in app/page.tsx.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Content Quality Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-content-quality·automated