Body text readability is appropriate for the audience

Hard-to-read copy is invisible copy: visitors who encounter long sentences and passive voice constructions slow down, lose the thread, and stop reading. Research on web reading consistently shows that shorter sentences, active voice, and concrete language produce higher comprehension and lower bounce rates. The problem is compounded for AI-generated marketing copy, which tends to produce grammatically correct but unnecessarily complex prose: abstract noun stacking ("enterprise-grade workflow optimization"), passive constructions ("data is processed", "reports are generated"), and sentences that run to 30 words without a clear subject. These patterns make the copy technically accurate but practically unread.

Paste the hero section and first three content sections into the Hemingway App (hemingwayapp.com — free, browser-based) and read the highlighted output. It marks long sentences in yellow, very long sentences in red, and passive voice in green.

Practical rewrite rules:

Sentences > 25 words: split at the coordinating conjunction or clause boundary

Passive → active:
  "Data is processed by our system"  → "Our system processes your data"
  "Reports are generated automatically" → "We generate reports automatically"
  "Your account will be created"       → "We create your account"

Abstract noun → concrete:
  "optimization"     → "speed" or "performance"
  "utilization"      → "use"
  "facilitate"       → "help" or "let"
  "leverage"         → "use"
  "synergistic"      → delete it

For AI-generated copy: ask the AI to review the copy in a separate pass specifically for passive voice and sentence length — this catches issues that aren't obvious when generating copy and reviewing it in the same context.