Marketing copy avoids jargon overload

Jargon clusters — three or more meaningless buzzwords in close proximity — produce the opposite of the intended effect. When a features section reads "Our cutting-edge, next-generation, enterprise-grade platform leverages revolutionary AI to deliver seamless, best-in-class synergistic results", visitors do not perceive quality; they perceive that the author had nothing specific to say and used buzzwords to fill the gap. The credibility signal of a marketing page decreases with each unsubstantiated superlative, because the reader knows from experience that "best-in-class" is what companies claim when they cannot name a specific advantage. Buzzword-heavy copy is also a strong signal of AI-generated content with insufficient review — a perception that undermines the product's quality story.

Scan your home page features section and hero for the jargon list: "leverage", "synergies", "paradigm shift", "disruptive", "innovative", "cutting-edge", "next-generation", "state-of-the-art", "best-in-class", "world-class", "game-changing", "revolutionary", "seamless", "robust", "enterprise-grade" (without specifics).

For each buzzword, either replace it with a specific claim or delete it:

"Cutting-edge AI"        → "GPT-4 powered" or "trained on 10M+ examples"
"Seamless integration"  → "connects to Slack in 2 clicks"
"Enterprise-grade"      → "SOC 2 Type II certified" (or delete if not certified)
"Revolutionary"         → delete — let the product speak
"Next-generation"       → delete — every product calls itself this
"Robust"                → name what specifically is robust: "handles 10,000 req/s"

Update the copy in the relevant section components. If the copy was AI-generated, prompt the AI to review specifically for buzzwords and replace each one with a concrete claim or remove it entirely.