Feature descriptions are benefit-focused

A features section that lists only capabilities without explaining their value puts the persuasion burden entirely on the visitor. "Automated backups" tells the visitor what exists; "Automated backups — your work is saved continuously so you can focus on building, not recovery" tells them why it matters. When fewer than 60% of feature descriptions include a benefit framing, the section reads like a spec sheet rather than a sales argument. Visitors who do not see themselves reflected in the copy — because benefits are absent — conclude the product wasn't designed for people like them. The feature-to-benefit translation is the marketer's job, not the visitor's.

For each feature description, add a sentence that completes: "This means you can [benefit]" or "So you never have to [pain] again." You do not need to rewrite everything at once — start with the 3 features most relevant to your primary customer and add benefit framing to those first.

Transformation template:

Before: "Automated backups"
        "We back up your data automatically."

After:  "Automated backups"
        "Your work is saved continuously so you can focus on building,"
        "not recovery."

In practice: find the features component (components/Features.tsx, components/FeatureGrid.tsx, or equivalent). Each feature card typically has a title and description prop. Extend the description string to include the benefit clause. If features are defined in a data array (const features = [...]) or a content file, update the source there.