Form abandonment is tracked

Form abandonment tracking distinguishes a form nobody starts from a form everyone starts but abandons at field three. Without it you cannot find the field that kills your signup flow — the one asking for phone number, or tax ID, or company size — and you cannot prioritize which friction to remove. Tracking only the final submit gives you the denominator of conversion but never the numerator of drop-off, which is where the optimization gains live.

Fire a form_started event on first field focus and a form_abandoned event on unmount without submission:

useEffect(() => () => {
  if (formStarted && !formSubmitted) analytics.track('form_abandoned', { form_type: 'signup' })
}, [formStarted, formSubmitted])

For multi-step forms, fire form_step_completed with a step number so you can identify the exact step where users drop off. Apply the pattern in components/SignupForm.tsx and any multi-field lead form.

• ID: marketing-analytics.event-conversion-tracking.form-abandonment-tracking

• Severity: low

• What to look for: Form abandonment tracking fires an event when a user starts filling out a form (focuses on a field) but leaves without submitting. Look for:

  • onBlur or onFocus handlers on form fields that trigger analytics
  • beforeunload event listeners near form components
  • Analytics events named form_abandoned, form_started, form_dropped
  • Multi-step form tracking with step completion events

• Pass criteria: At least 1 form with 2 or more fields has abandonment tracking implemented (started + abandoned events, or step-level tracking for multi-step forms). Count the number of multi-field forms and how many have abandonment tracking.

• Fail criteria: No form abandonment tracking found. All forms track only final submission.

• Skip (N/A) when: No analytics is present. Skip if the project has no forms. Skip if the project has only single-field forms (e.g., email-only newsletter subscribe) where abandonment tracking adds little value.

• Detail on fail: "No form abandonment tracking found. Knowing where users drop off in multi-field forms can identify friction points that reduce conversions."

• Remediation: Track form start and abandonment separately from submission:

  const [formStarted, setFormStarted] = useState(false)
  
  function handleFirstFocus() {
    if (!formStarted) {
      setFormStarted(true)
      analytics.track('form_started', { form_type: 'signup' })
    }
  }
  
  // On component unmount without submission:
  useEffect(() => {
    return () => {
      if (formStarted && !formSubmitted) {
        analytics.track('form_abandoned', { form_type: 'signup' })
      }
    }
  }, [formStarted, formSubmitted])
  

  For multi-step forms, track each step completion to identify where users drop off.