Analytics & Tracking Audit

marketing-analytics · v1.1.0 · paid

Analytics and tracking implementation assessment covering setup correctness, conversion-critical event tracking, and privacy-respecting data collection.

Core Analytics

core-analytics · weight 0.3

Analytics script or SDK is present and loaded
ab-001696
high
Page view tracking fires on navigation
ab-001697
high
Analytics initializes only on the client side
ab-001698
high
Only one analytics instance is initialized
ab-001699
medium
UTM parameter values are preserved in analytics
ab-001700
high
Cross-domain tracking is configured if multiple domains are in use
ab-001701
low

Event & Conversion Tracking

event-conversion-tracking · weight 0.3

Primary CTA clicks are tracked as events
ab-001702
high
Form submission events are tracked
ab-001703
high
Conversion goals are configured in the analytics platform
ab-001704
high
Scroll depth tracking is implemented
ab-001705
medium
Form abandonment is tracked
ab-001706
low
Custom dimensions or properties are used for audience segmentation
ab-001707
info

Privacy & Compliance

privacy-compliance · weight 0.25

Consent banner is present for cookie-based analytics
ab-001708
critical
Analytics does not initialize before consent is granted
ab-001709
critical
No PII is sent to analytics
ab-001710
critical
Cookie/tracking declaration is present in privacy policy or cookie policy
ab-001711
medium
Analytics opt-out mechanism exists
ab-001712
medium

Data Quality

data-quality · weight 0.15

Analytics debug mode is disabled in production
ab-001713
high
Event names follow a consistent naming convention
ab-001714
low
Analytics version or SDK is reasonably current
ab-001715
low
Analytics sampling rate is intentionally configured
ab-001716
info
Multiple analytics scripts are not redundantly loading the same data
ab-001717
info