Synthetic media labeled when used in marketing

FTC Act §5 and the FTC's AI Impersonation Rule both address synthetic media used in marketing in ways that deceive consumers about authenticity. AI-generated face images on testimonial sections falsely imply real customers exist. AI-generated product screenshots showing capabilities the product does not have are fabricated product demonstrations. AI voice-overs or synthetic video presenters implied to be real employees misrepresent who is behind the product. Each of these constitutes a deceptive material claim about a different aspect of the product's legitimacy and capability.

Replace AI-generated faces on testimonials with real user photos or abstract avatars, and ensure product demo videos reflect actual product behavior.

// Use real photos or labeled illustrations — not AI-generated faces
function TestimonialAvatar({
  src, isReal, customerName
}: AvatarProps) {
  return (
    <div className="relative">
      <img
        src={src}
        alt={isReal ? customerName : 'Illustration'}
        className="w-10 h-10 rounded-full"
      />
      {!isReal && (
        <span className="sr-only">
          Illustrative image — not a real customer photo
        </span>
      )}
    </div>
  )
}

Practical alternatives that avoid disclosure friction: initials-based avatars (no deception possible), genuine customer photos with permission, or abstract geometric avatars. For product demos: record the actual product — AI-generated or staged demos showing non-existent features are fabricated product claims under FTC Act §5, regardless of how photorealistic they look.