AI-generated reviews or testimonials disclosed as AI-generated

The FTC's 2024 Fake Reviews Rule explicitly treats AI-generated reviews the same as any other fabricated review — the generation method does not create a carve-out. An AI-generated review summary displayed in a 'What our customers are saying' section, without disclosure, leads consumers to believe they are reading distilled human opinion when they are reading AI output. AI-generated placeholder testimonials left on a landing page compound the violation by fabricating the appearance of an actual user base. Both scenarios create direct FTC Fake Reviews Rule liability.

Label all AI-generated content in review and testimonial contexts at the point it appears — not in a site-wide disclaimer.

function AIReviewSummary({ summary, reviewCount }: {
  summary: string
  reviewCount: number
}) {
  return (
    <div className="bg-gray-50 rounded p-4">
      <div className="flex items-center gap-2 mb-2">
        <span className="text-xs bg-purple-100 text-purple-700 px-2 py-0.5 rounded">
          AI summary
        </span>
        <span className="text-xs text-gray-500">
          Generated from {reviewCount} verified customer reviews
        </span>
      </div>
      <p>{summary}</p>
      <p className="text-xs text-gray-500 mt-2">
        This summary was generated by AI. Individual reviews may differ.
      </p>
    </div>
  )
}

Never use AI to generate testimonials presented as real customer experiences — remove them before any user could see them. The FTC Fake Reviews Rule does not distinguish between human-fabricated and AI-fabricated reviews.