Influencer partnerships disclosed with #ad or equivalent

The FTC Endorsement Guides hold advertisers liable for influencer disclosures even when the influencer fails to disclose — if the brand did not take reasonable steps to require and monitor compliance. A creator program that pays commissions but provides no disclosure guidance in its terms exposes the brand to FTC enforcement every time a partner posts without #ad or #sponsored. Embedded influencer social content on the site that lacks a disclosure label is an additional violation on the brand's own property, where the brand has direct control.

Add disclosure requirements to partner program terms and label any influencer content embedded on the site.

// Embedded influencer content — label it if the relationship is paid
function InfluencerEmbed({
  post, isPaid
}: { post: SocialPost; isPaid: boolean }) {
  return (
    <div className="social-embed">
      {isPaid && (
        <p className="text-xs text-gray-500 mb-1">Paid partnership</p>
      )}
      <EmbeddedPost post={post} />
    </div>
  )
}

Add to partner program terms and onboarding email:

## Disclosure requirements for all creator and affiliate partners

All promotional content for [Product] must clearly disclose our
commercial relationship before the main promotional content.

Acceptable formats: #ad · #sponsored · #[ProductName]Partner ·
"This is a sponsored post" · "I'm a paid partner of [Product]"

Disclosure must be clearly readable — not buried in hashtags —
and present on every promotional post. Failure to disclose exposes
both you and [Product] to FTC enforcement action.