Affiliate links and referral relationships disclosed before click
Why it matters
The FTC Endorsement Guides require affiliate disclosures to be 'clear and conspicuous' and placed where consumers see them before they click — a footer link to a 'Disclosure Policy' page does not meet this standard. A resource page or blog post with undisclosed affiliate links deceives consumers into thinking the recommendations are independent when they generate commissions. This is a direct Endorsement Guides violation that the FTC has actively enforced against publishers, bloggers, and software companies recommending partner tools.
Severity rationale
High because undisclosed affiliate links misrepresent the commercial nature of recommendations at the decision point — the moment the consumer is about to click — making the deception immediate and material.
Remediation
Add a disclosure banner at the top of every page containing affiliate links, and optionally label individual links inline.
// Page-level disclosure — place at the TOP of affiliate pages
function AffiliateDisclosureBanner() {
return (
<div className="bg-blue-50 border border-blue-200 rounded p-3 mb-6">
<p className="text-sm">
<strong>Disclosure:</strong> Some links on this page are affiliate
links. We may earn a commission if you purchase through them,
at no extra cost to you. This does not influence our recommendations.
</p>
</div>
)
}
// Individual link with inline label
function AffiliateLink({
href, children
}: { href: string; children: React.ReactNode }) {
return (
<a href={href} rel="nofollow sponsored">
{children}
<span className="text-xs text-gray-500 ml-1">(affiliate)</span>
</a>
)
}
Also add rel="nofollow sponsored" to affiliate links for SEO correctness. A link to a disclosure page in the footer is explicitly insufficient under the FTC Endorsement Guides — the disclosure must appear where the consumer will see it before clicking.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the FTC Consumer Protection Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- external · ftc-endorsement-guides — FTC Guides Concerning Use of Endorsements and Testimonials (16 CFR Part 255, updated 2023)
- external · ftc-affiliate-disclosure-guidance — FTC Staff Guidance: Disclosures 101 for Social Media Influencers
Taxons
History
- 2026-04-18·v1.0.0·Initial import from ftc-consumer-protection·automated