All costs disclosed upfront; no hidden fees or drip pricing

Drip pricing — revealing fees incrementally through the checkout funnel — is an active FTC enforcement priority under FTC Act §5 and the MITA (Mend it, Tag it, Advertise it) framework. A consumer who sees '$19/month' on the pricing page and '$24/month' at checkout confirmation has been materially misled: they entered the funnel under a false price premise. Beyond FTC exposure, hidden fees drive cart abandonment, chargebacks, and negative reviews at the exact moment of purchase — the highest-value touchpoint in the funnel.

Show the full charge — including all mandatory fees — from the first moment a user sees a price. In the checkout UI, the order summary must match the pricing page before the user submits payment.

function PricingCard({ plan }: { plan: Plan }) {
  return (
    <div>
      {/* Show the actual annual charge, not an implied monthly rate */}
      <p className="price">
        {plan.billingInterval === 'annual'
          ? `$${plan.annualPrice}/year`
          : `$${plan.monthlyPrice}/month`}
      </p>

      {/* If showing equivalent monthly, clarify the real charge */}
      {plan.billingInterval === 'annual' && (
        <p className="text-sm">
          Billed as ${plan.annualPrice}/year
          (equiv. ${Math.round(plan.annualPrice / 12)}/mo)
        </p>
      )}

      {/* Surface mandatory fees here — not at checkout */}
      {plan.platformFee > 0 && (
        <p>+ ${plan.platformFee}/month platform fee</p>
      )}
    </div>
  )
}

For taxes calculated at checkout (standard practice), add a 'Taxes calculated at checkout based on location' note on the pricing page so the only variable the consumer encounters at checkout is the tax amount, not surprise line items.