No false, misleading, or unsubstantiated claims about product capabilities

FTC Act §5 prohibits deceptive acts that mislead a reasonable consumer in any material way — intent is irrelevant. Unsubstantiated performance guarantees ('Save 10 hours per week — guaranteed'), capability overclaims ('AI-powered' applied to a rule-based filter), and unverified superlatives ('#1 tool for X') expose the company to FTC enforcement, civil investigative demands, and potential consent orders requiring corrective advertising. Beyond legal risk, a consumer who tries the product and finds the claims false files chargebacks, leaves one-star reviews, and churns — compounding the business damage.

Add a substantiation note — data source, date, methodology link — immediately adjacent to every specific quantitative claim on marketing pages. For each flagged claim category:

Performance guarantee
  BEFORE: "Guaranteed to save 10 hours per week"
  AFTER:  "Our customers report saving an average of 8 hours per week
           (survey of 120 users, Q4 2025; methodology at /docs/survey)"

AI/capability claim
  BEFORE: "AI-powered recommendations"
  AFTER:  "Recommendations based on your usage history"
           (if no ML model is present)

Social proof
  BEFORE: "Used by 10,000 teams"
  AFTER:  "10,000 registered users" or "500 paying teams"

Run a copy audit against the FTC deception standard before each marketing page deploy. Comparative claims must cite a benchmark with date, methodology, and test conditions.