Individual Review schema is present for displayed reviews
Why it matters
Individual Review schema.org blocks make each shopper review eligible for its own rich result — author name, star rating, and date displayed inline in SERPs alongside the product. Without them, your reviews exist only in HTML that search crawlers cannot interpret as structured endorsements. The schema.org Review.reviewRating mapping requires ratingValue as a number and author as a Person object with a name field — omitting either means Google's parser rejects the block silently. Stores with per-review schema see measurably higher long-tail SERP presence because individual reviews can surface as standalone snippets for "[product] review" queries.
Severity rationale
High because absent per-review schema.org markup forfeits rich-result eligibility for every individual review, reducing organic SERP visibility across all long-tail review queries.
Remediation
Add a Review JSON-LD block to components/ReviewItem.tsx populated from the review database record.
// components/ReviewItem.tsx
export function ReviewItem({ review }: { review: Review }) {
const schema = {
'@context': 'https://schema.org',
'@type': 'Review',
author: { '@type': 'Person', name: review.author_name ?? 'Anonymous' },
reviewRating: {
'@type': 'Rating',
ratingValue: review.rating, // number, not string
bestRating: 5,
worstRating: 1
},
reviewBody: review.text,
datePublished: review.created_at.toISOString()
}
return (
<>
<script
type="application/ld+json"
dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }}
/>
<article className="review">
<strong>{review.author_name ?? 'Anonymous'}</strong>
<StarDisplay rating={review.rating} />
<time dateTime={review.created_at.toISOString()}>{formatDate(review.created_at)}</time>
<p>{review.text}</p>
</article>
</>
)
}
Validate the output with Google's Rich Results Test after deploying — the ratingValue type mismatch (string vs number) is the most common silent failure.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Reviews & Social Proof Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- schema-org · Review — schema.org Review type
- schema-org · Review.reviewRating — schema.org Review.reviewRating property
Taxons
History
- 2026-04-18·v1.0.0·Initial import from ecommerce-reviews·automated