Every page has a unique title tag

Search engines use the title tag as the primary signal for what a page is about and display it as the clickable headline in results. Pages without a title tag, or pages that all share one identical title, collapse into a single entry in Google's index and compete with each other for ranking. The result is lost organic traffic, cannibalized rankings across your own pages, and poor click-through rates on the few results that do surface.

Export a unique metadata object from every page.tsx in the App Router, or use generateMetadata for dynamic routes. Each title should describe that specific page's content — do not reuse the site name alone.

// app/about/page.tsx
export const metadata = {
  title: 'About Us | YourSite',
}

For a root template, set title: { template: '%s | YourSite', default: 'YourSite' } in app/layout.tsx so child pages only supply the segment.