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All indexable pages have at least 300 words of original substantive content

ab-002504 · seo-advanced.link-architecture.content-depth
Severity: lowactive

Why it matters

Indexable pages with under 300 words of original content get classified as thin content under Google's quality guidelines and either fail to rank or trigger site-wide quality penalties — a handful of skeletal product pages can drag down the authority of your entire catalog. Duplicated boilerplate FAQ or description blocks across many pages compound the problem by generating near-duplicate URLs that compete with each other for the same queries.

Severity rationale

Low because thin content suppresses per-page rankings but rarely triggers site-wide manual actions.

Remediation

Expand every indexable page to at least 300 words of unique, use-case-specific content — specifications, comparisons, scenarios, buyer notes. In app/products/[slug]/page.tsx, pull per-product long-form copy from the database rather than repeating the same boilerplate. Remove or noindex pages that cannot sustain original content of that depth.

Detection

  • ID: seo-advanced.link-architecture.content-depth
  • Severity: low
  • What to look for: Count all indexable public pages. For each page, estimate the word count of the main content area (excluding navigation, header, footer, and sidebar boilerplate). Check for duplicate content by comparing text blocks across pages. Enumerate pages with fewer than 300 words of original substantive content.
  • Pass criteria: At least 90% of public indexable pages have at least 300 words of original substantive content in the main content area. No more than 10% of content is duplicated verbatim across multiple pages. Report: "X of Y indexable pages have 300+ words of original content."
  • Fail criteria: More than 10% of indexable pages have fewer than 300 words of original content, or more than 10% of content is duplicated across pages.
  • Skip (N/A) when: Never — content depth applies to all indexable pages.
  • Detail on fail: "5 of 20 product detail pages have only 150 words of unique content" or "Same FAQ boilerplate (250 words) copied across 20 pages without variation".
  • Remediation: Expand page content to at least 300 words with unique, valuable information for each page. In product page components (app/products/[slug]/page.tsx), add unique descriptions, use cases, and details. Avoid duplicating identical content across multiple pages.

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