Home page, product/service pages, and blog posts include valid JSON-LD structured data

Missing JSON-LD structured data leaves search engines without machine-readable signals to understand your content type, organization identity, or page purpose. Google's Rich Results — star ratings, FAQ dropdowns, sitelinks search boxes — are only available to pages with valid schema.org markup. Without it, your content competes on raw text signals alone, systematically losing SERP features to competitors who implement schema-org Organization and WebPage schemas. This is a direct findability penalty, not a cosmetic gap.

Add a <script type="application/ld+json"> block to app/layout.tsx (for site-wide Organization schema) and to each page type's page.tsx for content-specific types. In Next.js App Router, embed it via a <script> tag in the returned JSX:

// app/page.tsx — home page Organization schema
export default function HomePage() {
  const schema = {
    '@context': 'https://schema.org',
    '@type': 'Organization',
    name: 'Your Company',
    url: 'https://yoursite.com',
    logo: 'https://yoursite.com/logo.png',
  }
  return (
    <>
      <script
        type="application/ld+json"
        dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }}
      />
      {/* page content */}
    </>
  )
}

Repeat with BlogPosting on blog routes and Product on product pages. Validate output with the Google Rich Results Test before deploying.