All JSON-LD Schema.org types match page content with critical properties present

A JSON-LD block with the wrong @type or missing critical properties like name, description, and url is worse than no schema at all — it tells search engines you have content structure, then fails to describe it. Google's schema-org BlogPosting and Product parsers skip incomplete records for Rich Results eligibility. A product page with a generic Thing type instead of Product receives zero structured-data SERP benefit. Incomplete schema is technical debt that accumulates silently until a Rich Results Test exposes it.

Audit each JSON-LD block against the Schema.org type specification. Update incomplete blocks in the relevant page component — app/blog/[slug]/page.tsx for articles, app/products/[slug]/page.tsx for products. At minimum, every object needs name, description, and url:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Widget Pro",
  "description": "High-performance widget for professional use",
  "url": "https://yoursite.com/products/widget-pro",
  "offers": {
    "@type": "Offer",
    "price": "29.00",
    "priceCurrency": "USD"
  }
}

Never use Thing where a specific type applies. The Google Rich Results Test will flag type mismatches; fix them before they compound across pages.

• ID: seo-advanced.structured-data.schema-completeness

• Severity: high

• What to look for: Enumerate every JSON-LD block found across the site. For each block, verify the @type is appropriate for the page content (e.g., Product for product pages, BlogPosting for blog posts, Organization for home page). Count the critical properties present: name, description, and url must exist for most schema types. Check that no generic Thing type is used where a more specific type (Product, BlogPosting, Article) would apply.

• Pass criteria: All JSON-LD schema types are content-appropriate for their pages, and at least 3 critical properties (name, description, url) are present in every schema object. No generic Thing types where a more specific type applies. Report: "X of Y schema blocks have complete critical properties."

• Fail criteria: Schema type is generic or mismatched (e.g., Product schema on a blog post), or fewer than 3 critical properties are present in any schema object.

• Do NOT pass when: Schema types technically match but required sub-properties are empty strings or contain only whitespace.

• Skip (N/A) when: No JSON-LD schema is present on any page (covered by the jsonld-present check).

• Cross-reference: For schema syntax validation and parsing errors, see the structured-data-valid check in the Crawlability category.

• Detail on fail: Name the pages and issues. Example: "Blog post uses generic 'Thing' type instead of 'BlogPosting'; 'description' property missing from Product schema on /products/item1".

• Remediation: Each schema type has required and recommended properties per the Schema.org specification. Update your JSON-LD blocks in app/page.tsx or the relevant page component. For BlogPosting:

  {
    "@context": "https://schema.org",
    "@type": "BlogPosting",
    "headline": "Article Title",
    "description": "A brief summary of the article",
    "datePublished": "2024-01-15",
    "author": {
      "@type": "Person",
      "name": "Author Name"
    },
    "image": "https://yoursite.com/image.jpg"
  }