LocalBusiness schema on local business pages with address and hours

Local businesses without schema-org LocalBusiness markup are invisible to the structured-data layer of local search. Google's local pack — the map + business listing results that appear above organic results for location-based queries — draws from structured signals including address, telephone, and openingHoursSpecification. A restaurant, clinic, or retail location without PostalAddress schema loses local pack eligibility to direct competitors who implement it. This is a recoverable gap that directly affects foot traffic for businesses with physical locations.

Add LocalBusiness schema to each location page in app/locations/[slug]/page.tsx, generated from your location data source:

const schema = {
  '@context': 'https://schema.org',
  '@type': 'LocalBusiness',
  name: location.name,
  address: {
    '@type': 'PostalAddress',
    streetAddress: location.street,
    addressLocality: location.city,
    addressRegion: location.state,
    postalCode: location.zip,
    addressCountry: 'US',
  },
  telephone: location.phone,
  openingHoursSpecification: location.hours.map(h => ({
    '@type': 'OpeningHoursSpecification',
    dayOfWeek: h.day,
    opens: h.open,
    closes: h.close,
  })),
}

All three top-level properties (address, telephone, openingHoursSpecification) are required for local pack eligibility. Validate each location page with the Google Rich Results Test.