Social sharing preview metadata is configured
Why it matters
When a URL is shared on Twitter/X, LinkedIn, Slack, iMessage, or WhatsApp, those platforms fetch Open Graph and Twitter Card metadata to generate a rich link preview with title, description, and image. Without og:image — the single most important OG tag — links render as plain text with no visual. This directly suppresses click-through rates on your launch announcements, Product Hunt submission, and any social campaign. A missing OG image is a silent launch tax: every share underperforms without it.
Severity rationale
Medium because absent OG metadata degrades every social share to plain text with no preview image, directly suppressing click-through rates on launch announcements without creating a security risk.
Remediation
Configure openGraph and twitter metadata in app/layout.tsx. Create an OG image at public/og-image.png at 1200x630px.
// app/layout.tsx
export const metadata = {
openGraph: {
title: 'Your Site Name',
description: 'What your product does in one sentence.',
images: [{ url: '/og-image.png', width: 1200, height: 630 }],
type: 'website',
},
twitter: {
card: 'summary_large_image',
images: ['/og-image.png'],
},
}
Validate your tags at https://opengraph.xyz before launch. Ensure the OG image file exists in public/ — a broken image reference is worse than no tag at all because platforms cache the broken result.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Pre-Launch Checklist Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- schema-org · WebPage — WebPage — og:type maps to schema.org page types
Taxons
History
- 2026-04-18·v1.0.0·Initial import from pre-launch·automated