App categories and tags accurately describe content

Miscategorized apps surface to the wrong user audience in store search and browse — a productivity app filed under Games will appear in game charts and recommendations, driving low-intent installs from users who immediately uninstall when the app doesn't match their expectation. Both Apple App Store (apple-app-store-categories) and Google Play (google-play-categories) use category as a primary browse and search signal; correct categorization directly affects organic discoverability and install conversion rate. Additionally, apps with keywords that don't match their functionality are more likely to be flagged in manual review as keyword stuffing, which can trigger reviewer scrutiny of the entire listing.

Set the primary category in store metadata during App Store Connect and Play Console submission. If your project uses a store-metadata/ directory, encode it there for reproducibility.

// store-metadata/metadata.json (example convention)
{
  "category": "productivity",
  "keywords": ["tasks", "notes", "planner", "to-do", "reminders"]
}

Choose the category that describes your app's primary function, not aspirational positioning. Cross-check the app store's official category taxonomy — Apple's list is at https://developer.apple.com/app-store/categories/ and Play's at the Play Console help docs. Keywords should be terms users actually search for; test by searching in the App Store or Play Store before finalizing.