Store screenshots are the primary conversion surface for most app listings — industry data consistently shows screenshots determine whether a user installs after landing on the listing page. Apple App Store requires at least one screenshot per supported device class; Google Play requires a minimum of two. Providing only one, or providing low-resolution screenshots (under 1080px wide), causes store listing rejection and leaves the listing with no visual evidence of what the app does. For context: Apple's screenshot spec (apple-app-store-screenshots) requires 1170×2532 for iPhone 14/15 class devices; submitting a 480×854 screenshot will be rejected outright.
Medium because missing or undersized screenshots cause store listing rejection and eliminate the primary visual conversion driver for new installs.
Capture at least two screenshots showing distinct app screens (home, core feature, user benefit). Export at the platform minimums and organize by platform.
screenshots/
ios/
01-home.png # 1170x2532 (iPhone 14 class)
02-feature.png
android/
01-home.png # 1080x1920 minimum
02-feature.png
Use Figma, Adobe Express, or ScreenFlow to add feature callout text (optional but improves conversion). Export as PNG or JPEG. For iPad listings, also provide 2048×2732 screenshots — App Store treats iPad and iPhone as separate submission artifacts.
mobile-store-readiness.visual-assets.screenshots-providedmedium"Only 1 screenshot found — stores typically require 2-5 to show app features" or "Screenshots are 480x854 — below recommended 1080x1920 for Google Play"screenshots/ directory:
screenshots/
ios/screenshot-1.png
ios/screenshot-2.png
android/screenshot-1.png
android/screenshot-2.png