OG image aspect ratio is appropriate for LinkedIn
Why it matters
LinkedIn crops OG images that fall outside its preferred 1.91:1 aspect ratio. A square 1200×1200 image is cropped to a horizontal strip; a portrait 600×900 image is cropped to a narrow band. The crop is center-based, meaning headline text or logos placed toward the edges of an image optimized for other contexts will be cut off. Per ogp.me, the recommended dimensions are 1200×628, which maps to 1.91:1. Developers who create OG images for general use at square or tall aspect ratios discover the cropping problem only when they check the LinkedIn post-publish preview — after the content has already been shared.
Severity rationale
Medium because off-ratio OG images are cropped on LinkedIn without any warning, potentially hiding key visual content from the image and reducing the preview's marketing effectiveness.
Remediation
Use 1200×630 pixels for all OG images. This satisfies LinkedIn's 1.91:1 ratio and is accepted by all major platforms. For ImageResponse-generated images, set the dimensions explicitly:
return new ImageResponse(<div>...</div>, { width: 1200, height: 630 })
For existing static images at wrong ratios, resize them with an image editor or a build-time sharp script. When designing OG image templates, keep critical content (text, logos) within a centered safe zone that accounts for the 1.91:1 crop.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Social Sharing Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- external · ogp.me — The Open Graph Protocol
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-social-sharing·automated