og:type is set appropriately per content type

Setting og:type correctly unlocks platform-specific display features. Facebook and LinkedIn parse og:type: 'article' to expose article-specific properties — article:published_time, article:author, and article:section — which enable richer presentation in article feeds and content discovery systems. When blog posts use og:type: 'website', these article-specific fields are ignored even if present, and the platform cannot categorize the content correctly. Per ogp.me, the type field is mandatory for structured content; the default website type is a catch-all that opts the content out of article-specific distribution features. The findability impact is real for content-driven sites dependent on social amplification.

Set og:type: 'article' at the blog route level, not in the root layout. Override per page type:

// app/blog/[slug]/page.tsx
openGraph: {
  type: 'article',
  publishedTime: post.publishedAt,
  authors: [post.authorUrl],
  section: post.category,
}

For marketing pages, landing pages, and the homepage, omit og:type entirely or set type: 'website' explicitly. Never set type: 'article' in app/layout.tsx — it will misclassify every page in the site.

• ID: marketing-social-sharing.open-graph.og-type-appropriate

• Severity: medium

• What to look for: Check og:type values across different page sections. The default og:type is "website", which is acceptable for most pages. However, blog posts and articles should use "article", and product pages may use "product". Look for metadata.openGraph.type in page or layout files. Check if any blog/news/article route sections set og:type: "article". Count all instances found and enumerate each.

• Pass criteria: Article or blog post pages use og:type: "article". All other pages use og:type: "website" or omit the field (defaulting to "website"). The root layout or any section does not set og:type: "article" for non-article pages. At least 1 implementation must be confirmed.

• Fail criteria: Blog or article pages use og:type: "website" (or omit it) when they should be "article", OR og:type: "article" is set on a root layout that applies to all pages indiscriminately.

• Skip (N/A) when: The project has no blog, news, or article content section.

• Detail on fail: "Blog route section uses og:type='website' — article pages should set og:type='article' to enable article-specific features on Facebook and LinkedIn" or "Root layout sets og:type='article' — this incorrectly classifies non-article pages"

• Remediation: The og:type value affects how platforms like Facebook and LinkedIn parse and display your content. Article pages with type: "article" can include article:published_time, article:author, and article:section properties which enhance display:

  // app/blog/[slug]/page.tsx
  openGraph: {
    type: 'article',
    publishedTime: post.publishedAt,
    authors: [post.authorUrl],
    section: post.category,
  }
  

  For landing pages, marketing pages, and the homepage, omit og:type or explicitly set type: 'website'.