Below-fold images and iframes use lazy loading
Why it matters
Below-fold images that lack loading="lazy" force the browser to initiate download requests for all images simultaneously on page load, regardless of whether the user ever scrolls to see them. This wastes bandwidth — an ISO-25010 resource-utilisation concern — and competes for network bandwidth with the above-fold images that actually determine LCP. A marketing page with a 6-panel feature grid and a testimonial carousel can easily have 12–15 images below the fold; without lazy loading, those downloads start in parallel with the hero image download, increasing LCP by crowding the network queue. On a 4G connection with 6Mbps bandwidth, 15 simultaneous image requests significantly reduce the throughput available to the critical LCP image.
Severity rationale
Low because missing lazy-load on below-fold images wastes bandwidth and mildly increases LCP by competing with critical resources, but the impact is secondary to above-fold optimisations.
Remediation
Add loading="lazy" to all images and iframes below the fold — the browser will defer their download until they're near the viewport.
// Feature section images — lazy load (they're below the fold)
<img
src="/feature-1.webp"
alt="Feature 1"
width={600}
height={400}
loading="lazy"
/>
// YouTube embed — lazy load
<iframe
src="https://www.youtube.com/embed/VIDEO_ID"
loading="lazy"
title="Product demo"
width={800}
height={450}
/>
// Next.js Image is lazy by default — no change needed for non-hero images
<Image src="/testimonial.webp" alt="Customer" width={80} height={80} />
The hero/LCP image is the only image that should NOT be lazy — verify it uses priority instead.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Page Speed Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- iso-25010:2011 · performance-efficiency.resource-utilization — Below-fold lazy loading — defers bandwidth to visible viewport
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-page-speed·automated