LocalBusiness schema includes geo coordinates or service area

schema-org GeoCoordinates and schema-org areaServed give Google precise signals for map placement and service-area targeting. Without geo coordinates, Google must infer your map pin from address text matching — an imprecise process that can result in incorrect placement. Without areaServed or serviceArea, service-area businesses (plumbers, landscapers, delivery services) that don't serve customers at a single fixed address have no way to declare their coverage, making them invisible to queries from customers in their actual service footprint.

Add geo coordinates and, if you serve a defined region rather than a single address, an areaServed declaration to your LocalBusiness JSON-LD in app/layout.tsx.

"geo": {
  "@type": "GeoCoordinates",
  "latitude": "39.9242",
  "longitude": "-83.8088"
},
"areaServed": {
  "@type": "City",
  "name": "Springfield"
}

Get your exact latitude/longitude from Google Maps by right-clicking your business location and selecting the coordinate display.

• ID: schema-geo-or-service-area

• Severity: low

• What to look for: Examine the LocalBusiness JSON-LD for geo property (object with latitude and longitude) or areaServed property (a string, City object, or GeoShape object describing the service area). Also check for serviceArea property.

• Pass criteria: Count all geo-related properties in the LocalBusiness JSON-LD. The schema must include at least 1 of: a geo object with valid latitude and longitude coordinates, or an areaServed / serviceArea property describing the coverage area.

• Fail criteria: The LocalBusiness schema has no geo, areaServed, or serviceArea property.

• Skip (N/A) when: No LocalBusiness JSON-LD exists (caught by parent checks), or whole-audit N/A rule applies.

• Detail on fail: "LocalBusiness schema does not include geo coordinates or areaServed. Adding these signals improves map placement confidence for Google."

• Remediation: Add geo coordinates to your LocalBusiness JSON-LD in app/layout.tsx:

  "geo": { "@type": "GeoCoordinates", "latitude": "39.9242", "longitude": "-83.8088" }