Social profile links to local business accounts are present

Social profile links on Facebook, Instagram, Yelp, or Nextdoor are used by schema-org sameAs to build entity associations between your website and your off-site business presence. More practically, local customers actively verify businesses on these platforms before making contact — a footer with no social links raises trust friction. Platforms like Yelp and Nextdoor are explicit local discovery surfaces; having no link to your presence there means customers who start discovery there never find a path to your site.

Add social profile links to src/components/footer.tsx. Prioritize platforms that serve local business discovery (Facebook, Yelp) over developer-oriented platforms (GitHub, ProductHunt).

// src/components/footer.tsx
<nav aria-label="Social media">
  <a href="https://facebook.com/springfieldplumbing" target="_blank" rel="noopener noreferrer">Facebook</a>
  <a href="https://yelp.com/biz/springfield-plumbing" target="_blank" rel="noopener noreferrer">Yelp</a>
  <a href="https://instagram.com/springfieldplumbing" target="_blank" rel="noopener noreferrer">Instagram</a>
</nav>

Also add the same URLs as sameAs values in your LocalBusiness JSON-LD to formally connect the web entity graph.

• ID: social-profile-links

• Severity: low

• What to look for: Search for links to social media profiles across all components — typically in the footer or header. Look for URLs containing facebook.com, instagram.com, twitter.com, x.com, linkedin.com, yelp.com, nextdoor.com. Note whether any profile links point to location-specific profiles (e.g., a Facebook page for the local business rather than a national brand page).

• Pass criteria: Count all social media profile links across the site. At least 2 social media profile links must be present, at least 1 of which is to a platform commonly used for local business discovery (Facebook, Instagram, Yelp, or Nextdoor).

• Fail criteria: No social media profile links found anywhere in the site, or only links to platforms not used for local business discovery (e.g., only GitHub or ProductHunt).

• Skip (N/A) when: Whole-audit N/A rule applies.

• Detail on fail: "No social media profile links found in footer or header. Social profile links support local search visibility and help customers verify the business." or "Only GitHub and ProductHunt links found — no local-discovery platforms (Facebook, Instagram, Yelp) linked"

• Remediation: Add social links to your src/components/footer.tsx:

  <a href="https://facebook.com/yourbusiness" target="_blank" rel="noopener noreferrer">Facebook</a>
  <a href="https://instagram.com/yourbusiness" target="_blank" rel="noopener noreferrer">Instagram</a>
  

• Cross-reference: For social sharing and Open Graph configuration, the Social Sharing audit covers this in detail.