Site title or brand includes local identifier

A generic brand title like Quality Plumbing Services competes with national chains for every query and gives Google no signal that the business is local. Including the city in the root layout title and Open Graph title — Springfield Plumbing — claims the geo modifier in the SERP snippet, the browser tab, and every social share card. The findability taxon applies: the title tag is the single strongest on-page ranking signal for local queries, and leaving it generic forfeits that lever entirely.

Add the city to the default title and title template in app/layout.tsx so every page inherits the local identifier. Mirror the change in openGraph.title and the header logo's alt text.

export const metadata = {
  title: {
    default: "Springfield Plumbing",
    template: "%s | Springfield Plumbing",
  },
}

• ID: marketing-local-seo.local-signals.brand-local-identifier

• Severity: medium

• What to look for: Check the site's default title tag (root layout title or metadata.title), Open Graph title, and any persistent header branding elements (logo alt text, site name in nav). Look for the city name, state, or a recognizable local identifier as part of the brand name or site title pattern.

• Pass criteria: Count all brand/title locations (root layout title, OG title, header, logo alt text). The root layout title or the default Open Graph title includes the city/region in at least 1 prominent brand location, OR the header branding consistently includes a local identifier.

• Fail criteria: The default site title and header branding contain no geographic reference — the brand reads as national or generic with no location signal.

• Skip (N/A) when: The business's legal brand name includes the city and this is reflected consistently (this is a pass, not a skip), or whole-audit N/A rule applies.

• Detail on fail: "Root layout title is 'Quality Plumbing Services' with no city reference. Default site branding contains no local identifier." or "Header logo alt text and site title do not include city name or local identifier"

• Remediation: Add the city to your title template in app/layout.tsx:

  export const metadata = { title: { default: "Springfield Plumbing", template: "%s | Springfield Plumbing" } }