An embedded map or directions component is present
Why it matters
Without an embedded map, visitors deciding whether to drive to a physical location cannot visually confirm distance, parking, or neighborhood context, and drop off before making the trip. The embed also serves as a findability signal — Google treats map embeds as corroboration of the address in JSON-LD and footer NAP, reinforcing that the business operates at the claimed coordinates. Service businesses without a map on the contact page consistently underperform on in-person visit conversion.
Severity rationale
Medium because a map is not required for ranking but materially improves conversion on the contact and location pages.
Remediation
Embed a Google Maps iframe (or a Mapbox / Leaflet component if you already use one) on the contact page at src/app/contact/page.tsx. Use loading="lazy" so the iframe does not block LCP, and set an accessible title attribute for screen readers.
<iframe
src="https://www.google.com/maps/embed?pb=..."
width="100%"
height="400"
loading="lazy"
title="Business location map"
/>
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Local SEO Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-local-seo·automated