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An embedded map or directions component is present

ab-001776 · marketing-local-seo.local-content.map-embed
Severity: mediumactive

Why it matters

Without an embedded map, visitors deciding whether to drive to a physical location cannot visually confirm distance, parking, or neighborhood context, and drop off before making the trip. The embed also serves as a findability signal — Google treats map embeds as corroboration of the address in JSON-LD and footer NAP, reinforcing that the business operates at the claimed coordinates. Service businesses without a map on the contact page consistently underperform on in-person visit conversion.

Severity rationale

Medium because a map is not required for ranking but materially improves conversion on the contact and location pages.

Remediation

Embed a Google Maps iframe (or a Mapbox / Leaflet component if you already use one) on the contact page at src/app/contact/page.tsx. Use loading="lazy" so the iframe does not block LCP, and set an accessible title attribute for screen readers.

<iframe
  src="https://www.google.com/maps/embed?pb=..."
  width="100%"
  height="400"
  loading="lazy"
  title="Business location map"
/>

Detection

  • ID: marketing-local-seo.local-content.map-embed

  • Severity: medium

  • What to look for: Search for map embeds in component files. Look for iframe tags with src attributes containing maps.google.com/maps/embed, Google Maps JavaScript API initialization, or integration of map libraries (Mapbox, Leaflet, react-leaflet, @vis.gl/react-google-maps, @googlemaps/js-api-loader). Also check contact and location pages specifically.

  • Pass criteria: Count all map embeds and map library imports. At least 1 map embed or interactive map component must be present on the site -- typically on the contact or location page.

  • Fail criteria: No map embed, iframe, or map library found anywhere in the codebase.

  • Skip (N/A) when: The business is a service-area business with no fixed location (e.g., a mobile dog groomer or a contractor who visits client sites) where a map pin would be misleading, or whole-audit N/A rule applies. Signal: no physical address anywhere in the codebase.

  • Detail on fail: "No map embed found anywhere in the project. A map on the contact or location page helps customers find the business and creates a visual trust signal."

  • Remediation: Add a map embed to your contact page in src/app/contact/page.tsx:

    <iframe src="https://www.google.com/maps/embed?pb=..." width="100%" height="400" loading="lazy" title="Business location map"></iframe>

Taxons

user-experiencefindability

History