Local keywords appear in page titles and meta descriptions

Page titles and meta descriptions with no city, region, or service-area name produce no geographic relevance signal for local search. A title like Best Plumbing Services competes nationally for a keyword you can't win; Plumbing Services in Springfield, OH targets the exact query your customers type. This is the cheapest, highest-return local SEO change available — missing it means every page is competing in a broader market than the business actually serves, while leaving schema-org LocalBusiness entity associations unanchored in the page's textual context.

Update the metadata export in app/page.tsx (and any primary location landing pages) to include the city and service type.

// app/page.tsx
export const metadata = {
  title: "Reliable Plumbing Services in Springfield, OH | Springfield Plumbing",
  description:
    "Springfield's trusted plumber since 2010. Same-day service for leaks, drain clogs, and water heater repair. Call (555) 555-5555.",
};

For multi-location businesses, generate per-location metadata in generateMetadata using a city slug from the route params rather than hardcoding one city in the root layout.