Google Business Profile link is present
Why it matters
A site without a linked Google Business Profile or Maps URL forces customers to open a new tab, re-search the business name, and hope the right GBP entry surfaces — a detour that tanks direction-seeking conversions and starves the GBP listing of the outbound click signals Google uses to rank it. Under the findability taxon, the GBP is the canonical local record; orphaning it from the website weakens the site's own local pack position.
Severity rationale
Medium because most visitors can still find directions via a second search, but the detour measurably reduces conversion on mobile.
Remediation
Add a direct link to the Google Business Profile or a pre-filled Maps URL in src/components/footer.tsx and on the contact page, alongside the address. Use the business's canonical g.page/... short link when available.
<a href="https://maps.google.com/?q=Your+Business+123+Main+St+Springfield+OH" target="_blank" rel="noopener">Get Directions</a>
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Local SEO Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-local-seo·automated