Google Business Profile link is present

A site without a linked Google Business Profile or Maps URL forces customers to open a new tab, re-search the business name, and hope the right GBP entry surfaces — a detour that tanks direction-seeking conversions and starves the GBP listing of the outbound click signals Google uses to rank it. Under the findability taxon, the GBP is the canonical local record; orphaning it from the website weakens the site's own local pack position.

Add a direct link to the Google Business Profile or a pre-filled Maps URL in src/components/footer.tsx and on the contact page, alongside the address. Use the business's canonical g.page/... short link when available.

<a href="https://maps.google.com/?q=Your+Business+123+Main+St+Springfield+OH" target="_blank" rel="noopener">Get Directions</a>

• ID: marketing-local-seo.nap-business-info.gbp-link

• Severity: medium

• What to look for: Search for links to Google Business Profile or Google Maps across all components. Look for URLs containing maps.google.com, google.com/maps, g.page/, goo.gl/maps, or maps.app.goo.gl. These typically appear in footer components, contact pages, or CTA sections. Also check for a "Get Directions" link that could be pointing to a maps URL.

• Pass criteria: Count all Google Maps or GBP links across the codebase. At least 1 link to the business's Google Business Profile or a Google Maps directions link must be present somewhere on the site.

• Fail criteria: No links to Google Maps or Google Business Profile found anywhere in the codebase.

• Skip (N/A) when: Whole-audit N/A rule applies.

• Detail on fail: "No Google Business Profile link or Google Maps link found in any component. Customers cannot easily navigate to the business from the website."

• Remediation: Add a Maps link to your src/components/footer.tsx or contact page:

  <a href="https://maps.google.com/?q=Your+Business+123+Main+St+Springfield+OH" target="_blank" rel="noopener">Get Directions</a>