LocalBusiness schema includes the url field
Why it matters
The url field in a schema-org LocalBusiness entity explicitly links the structured data entity to your canonical website. Without it, Google's Knowledge Graph cannot definitively associate the JSON-LD block with your domain, weakening entity disambiguation — particularly for businesses with common names or those operating in multiple cities. It takes one field to provide this signal; omitting it is an unnecessary gap.
Severity rationale
Info because the missing `url` field weakens entity disambiguation but does not prevent indexing, ranking, or structured data rich results from being generated.
Remediation
Add a url property to your LocalBusiness JSON-LD in app/layout.tsx. The value should be the canonical root URL of the site, matching your <link rel="canonical"> declaration.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Springfield Plumbing",
"url": "https://springfieldplumbing.com"
}
If the URL is environment-dependent, derive it from NEXT_PUBLIC_SITE_URL rather than hardcoding.
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Local SEO Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- schema-org · url — url property on LocalBusiness
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-local-seo·automated