LocalBusiness schema includes required fields

A LocalBusiness JSON-LD block without name, address, and telephone is structurally incomplete per schema-org LocalBusiness and schema-org PostalAddress specifications. Google requires these three fields to associate your structured data with a real physical entity. A schema missing telephone or a properly nested PostalAddress with at least streetAddress and addressLocality will not generate a Knowledge Panel entry or local pack listing, and Google may ignore the entire block.

Add the missing required fields directly to your LocalBusiness JSON-LD in app/layout.tsx or a dedicated src/components/structured-data.tsx.

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Springfield Plumbing",
  "telephone": "+15555555555",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Springfield",
    "addressRegion": "OH",
    "postalCode": "45501",
    "addressCountry": "US"
  }
}

All three fields — name, telephone, and address — must be non-empty. An address object missing addressLocality is treated as absent.

• ID: marketing-local-seo.local-schema.schema-required-fields

• Severity: high

• What to look for: If a LocalBusiness JSON-LD block exists (from the previous check), inspect its fields. Required fields are: name, address (with at minimum streetAddress, addressLocality, and addressCountry as sub-properties), and telephone.

• Pass criteria: Enumerate all fields present in the LocalBusiness JSON-LD. 100% of the 3 required fields must be present: name (non-empty string), address (object with at least 2 sub-properties: streetAddress and addressLocality), and telephone (non-empty string). Must not pass when any of the 3 required fields is missing or empty.

• Fail criteria: Any of the three required fields (name, address, telephone) is missing or empty in the LocalBusiness schema. Quote the actual JSON-LD to show which fields are present and which are absent.

• Skip (N/A) when: No LocalBusiness JSON-LD exists (caught by local-business-jsonld check), or whole-audit N/A rule applies.

• Detail on fail: List the missing fields. Example: "LocalBusiness schema missing: telephone. address.streetAddress present but address.addressLocality absent" or "LocalBusiness schema has name and address but no telephone field"

• Remediation: Add the missing fields to your JSON-LD in app/layout.tsx or a dedicated src/components/structured-data.tsx:

  { "@context": "https://schema.org", "@type": "LocalBusiness",
    "name": "Your Business", "telephone": "+15555555555",
    "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "Springfield" }
  }