Pagination is handled with proper SEO signals

Canonicalizing every paginated page to page 1 instructs Google to drop pages 2+ from its index entirely, so deep archive content, older blog posts, and paginated product listings become invisible to search. Base URL and ?page=1 variants serving identical content without disambiguation split the signal between two URLs, and neither ranks as well as a single consolidated URL would.

Give every paginated page a self-referencing canonical — page 2 canonicals to its own URL, not page 1 — so each page is independently indexable. Redirect the ?page=1 variant to the base URL, or canonical both to the same form, so you never serve identical content from two URLs.

// app/blog/page.tsx
export const metadata = { alternates: { canonical: `https://yoursite.com/blog?page=${page}` } }