Internal links use descriptive anchor text
Why it matters
Anchor text is one of the strongest signals Google uses to understand what the target page is about. click here and read more pass zero topical context, so every internal link squanders the link-equity distribution that descriptive anchors would provide. Icon-only links with no accessible text also fail WCAG 2.2 SC 2.4.4 (Link Purpose), stacking an accessibility violation on top of the SEO loss.
Severity rationale
Low because impact is gradual equity dilution rather than immediate ranking collapse or indexation failure.
Remediation
Replace generic anchors in body copy with descriptive text that matches the destination page's topic. For icon-only links, add a visible label or aria-label that names the target. Leave top-nav links as page names — the concern is contextual body links, not primary navigation.
// components/blog-card.tsx
<Link href="/blog/seo-guide">Complete SEO Guide for Beginners</Link>
DetectionPro
The detection method for this pattern is part of AuditBuffet Pro.
The full method (what to look for, pass and fail conditions, and how results get reported) ships inside the Marketing SEO Audit. The pattern definition, severity rationale, and remediation remain openly licensed under CC-BY-4.0.
External references
- wcag:2.2 · 2.4.4 — Link Purpose (In Context)
Taxons
History
- 2026-04-18·v1.0.0·Initial import from marketing-advanced-seo·automated