Heading tags use relevant, non-stuffed keywords

Repeating the same phrase across consecutive H2s triggers Google's keyword-stuffing heuristics and can suppress the page below competitors with natural headings. Generic section labels like Overview, Details, More give crawlers no topical structure, so the page loses eligibility for the long-tail subheading-match snippets that drive most informational traffic. Readers also skip the page because headings carry no scent.

Write each heading to describe the section that follows, using the language your audience uses. Audit H2/H3 tags in each content template for duplicate phrases and replace them with topical variants. Put the rewrite in the page component, not a shared layout, so dynamic content can supply its own headings.

// app/blog/[slug]/page.tsx
<h2>How to Improve Your Site Speed</h2>
<h2>Measuring Core Web Vitals in Production</h2>