Article or BlogPosting schema is present on content pages

schema-org Article and schema-org BlogPosting unlock Top Stories carousel eligibility on mobile Search and Google Discover — two high-traffic surfaces where content without Article markup cannot appear. Google's documentation states that datePublished, author, and image are required for rich result eligibility; a blog post missing these fields is indexed as a plain page, not an article, losing carousel placement to competitors whose posts carry complete markup. For any site relying on organic content discovery, this is a direct distribution gap: the same words, worse placement, because the schema signals are missing.

Add BlogPosting or Article schema to your blog post template. Generate it server-side from your post metadata so the values always match visible content (mismatches between schema and visible text can trigger a rich result penalty).

// app/blog/[slug]/page.tsx
export default async function BlogPost({ params }: { params: { slug: string } }) {
  const post = await getPost(params.slug)
  const schema = {
    '@context': 'https://schema.org',
    '@type': 'BlogPosting',
    headline: post.title,          // must match <h1>
    datePublished: post.publishedAt,
    dateModified: post.updatedAt ?? post.publishedAt,
    author: { '@type': 'Person', name: post.authorName },
    image: post.coverImageUrl,     // required for Top Stories
    description: post.excerpt,
  }
  return (
    <>
      <script
        type="application/ld+json"
        dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }}
      />
      {/* article content */}
    </>
  )
}

See the markup-content-match check to verify that schema field values stay in sync with visible page content.

• ID: marketing-advanced-seo.structured-data.article-schema

• Severity: info

• What to look for: Count all content/blog pages. Enumerate which have Article or BlogPosting schema with datePublished, author, and headline properties. Check pages that render blog posts, news articles, documentation pages, or similar long-form content. Look for @type of "Article", "BlogPosting", "NewsArticle", or "TechArticle" in JSON-LD blocks on these routes. Detect content pages by checking for app/blog/, app/posts/, app/articles/, pages/blog/, etc.

• Pass criteria: Any detected blog/article/content route has JSON-LD with an Article-family type. At least 80% of content pages should have Article schema with at least 3 required properties.

• Fail criteria: Blog or article routes exist but have no Article-family JSON-LD.

• Skip (N/A) when: No blog, article, news, or long-form content routes detected in the project structure.

• Cross-reference: For content depth on these pages, see content-depth.

• Detail on fail: "Blog/article routes detected (e.g., app/blog/[slug]/page.tsx) but no Article or BlogPosting JSON-LD found on content pages."

• Remediation: Article schema makes your content eligible for rich results in Google News, Top Stories carousels, and enhanced article display. Add it to your blog post template with the required fields: headline, author, datePublished, and image. These fields must match the visible page content — see the markup-content-match check for guidance on keeping schema and visible content in sync.

  // app/blog/[slug]/page.tsx — BlogPosting schema
  const articleSchema = { "@context": "https://schema.org", "@type": "BlogPosting", "headline": "...", "datePublished": "...", "author": { "@type": "Person", "name": "..." } }