Organization or WebSite schema is present on the homepage

schema-org Organization and schema-org WebSite on the homepage signal your site's entity identity to Google's Knowledge Graph. Without this markup, Google infers your brand entity from text alone — a slower, less reliable process that can delay sitelinks eligibility, suppress your knowledge panel, and produce incorrect brand associations in AI-generated search overviews. The sameAs property linking to your social profiles is particularly important: it allows Google to merge your website entity with your social presence, which affects how brand queries are answered across Search, SGE, and third-party AI tools that consume structured entity data.

Add Organization or WebSite schema to your root layout or homepage server component. Include at minimum name, url, logo, and sameAs. The sameAs array should contain absolute URLs to all official social profiles.

// app/layout.tsx — entity schema in root layout
const orgSchema = {
  '@context': 'https://schema.org',
  '@type': 'Organization',
  name: 'Acme Corp',
  url: 'https://acme.com',
  logo: {
    '@type': 'ImageObject',
    url: 'https://acme.com/logo.png',
    width: 200,
    height: 60,
  },
  sameAs: [
    'https://twitter.com/acme',
    'https://linkedin.com/company/acme',
    'https://github.com/acme',
  ],
}
// Render via <script type="application/ld+json">

If you combine Organization and WebSite into one block, use @graph to keep the JSON-LD parser from treating it as a single ambiguous type.

• ID: org-website-schema

• Severity: info

• What to look for: Enumerate all Organization or WebSite schema properties found on the homepage. Count which required properties are present vs. missing. Check the homepage (root route) for JSON-LD with @type of "Organization", "WebSite", or "LocalBusiness". For Next.js App Router, check the root layout.tsx or / page.tsx. For other frameworks, check the index page or root layout.

• Pass criteria: The homepage has at least one JSON-LD block with @type set to "Organization", "WebSite", or "LocalBusiness". At least 4 required properties (name, url, logo, sameAs) must be present.

• Fail criteria: The homepage has no JSON-LD, or existing JSON-LD uses a different type without any Organization/WebSite schema present.

• Skip (N/A) when: The project has no homepage (API-only, no public routes).

• Cross-reference: For JSON-LD presence across the site, see jsonld-present.

• Detail on fail: "Homepage has no Organization or WebSite schema type. Adding this schema helps search engines understand your brand entity and can improve sitelinks eligibility."

• Remediation: Organization and WebSite schema help search engines establish your site as a recognized entity, which can improve brand search appearance and eligibility for sitelinks. Add it to your root layout or homepage with fields: name, url, logo, and sameAs (linking to your social profiles).

  // app/page.tsx — Organization schema on homepage
  const orgSchema = { "@context": "https://schema.org", "@type": "Organization", "name": "...", "url": "...", "logo": "...", "sameAs": [] }