Key answers are visible in HTML and self-contained

Microsoft's guidance for AI search answers is blunt about where content gets lost: "Don't hide important answers in tabs or expandable menus: AI systems may not render hidden content," keep core information out of PDFs, and avoid key facts that exist only inside images. Bing also recommends self-contained phrasing — "sentences that make sense even when pulled out of context" — because assistants assemble answers from extracted passages. A pricing table that exists only as a screenshot, or a core FAQ answer locked in a PDF, is invisible to the systems deciding whether to cite you. Note what this check is NOT: Google explicitly debunks "chunking" content for AI ("There's no requirement to break your content into tiny pieces … There's no ideal page length"), so this check imposes no word counts, paragraph lengths, or section sizes.

Put core answers in served HTML text. If pricing, specs, or FAQ answers live only in a PDF, an image, or a client-rendered tab panel, add an HTML rendering of the same facts on the page. Prefer self-contained sentences for key claims ("AuditBuffet's Stack Scan runs 25 checks in about 30 seconds" survives extraction; "It runs them in about 30 seconds" does not). Server-rendered disclosure widgets like <details> are fine — the text is in the HTML.

// Instead of an image-only pricing table:
<table>
  <caption>Pricing</caption>
  <tr><td>Free</td><td>Stack Scan, 25 checks</td></tr>
  <tr><td>Pro, $9/mo</td><td>Every Pro audit</td></tr>
</table>