Content has authorship or team attribution

AI systems — including ChatGPT, Claude, and Perplexity — weight source credibility when deciding whether to cite content. Anonymous content with no identified author, team, or organization scores lower on the E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) that both Google and LLMs use to rank citation-worthy sources. Missing Person or Organization schema (schema-org vocabulary) means structured authority data is absent from the machine-readable layer entirely. For AI-generated answers, attribution-free content is harder to trust and less likely to appear in citations — regardless of content quality.

Add at least one authorship signal to your site. An about page with real names and roles is the highest-ROI option. Pair it with Organization schema in your root layout.

// app/layout.tsx — add to <head> via next/script or a JSON-LD component
<script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify({
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "url": "https://example.com",
  "founder": {
    "@type": "Person",
    "name": "Jane Smith"
  }
})}} />

For blog posts, add a visible byline and a matching author field in Article/BlogPosting schema. Both the human-visible signal and the machine-readable schema contribute independently to AI citation scoring.