Site demonstrates topical depth

The one content lever AI-search vendors name in their own guidance is unique, expert depth. Google's generative-AI guide says the durable influence on AI-search presence is content with "unique expert or experienced takes that go beyond common knowledge" rather than recycling "what others on the internet have already said," and Microsoft's AI-citation guidance leads with "strengthen depth and expertise." A homepage plus a pricing page cannot demonstrate that — substantive pages covering different angles of your domain are the evidence that there is expertise worth citing. This check measures the floor: enough real pages on the core topic to show any depth at all.

Create at least three distinct public pages on the site's core topic, each with a minimum of 100 words of body text and a distinguishably different angle. Documentation, blog posts, guides, and comparison pages all qualify. Add routes under src/app/docs/, src/app/blog/, or MDX files under src/content/blog/.

src/app/docs/page.tsx
src/content/blog/post-1.mdx
src/content/blog/post-2.mdx

• ID: topical-depth

• Severity: critical

• What to look for: Identify the site's core topic from the homepage definition. Then count all distinct public pages that cover different aspects of that topic. For each page, verify it has at least 100 words of body text (excluding navigation and boilerplate). For a SaaS product: product pages, documentation, blog posts, guides, comparison pages, and detailed feature pages all count. For a content site: articles on different facets of the same subject count. Enumerate each qualifying page with its topic angle. Report: "X distinct topical pages found covering Y different angles."

• Pass criteria: Count all distinct public pages with at least 100 words of body text covering different aspects of the core topic. The count must be at least 3 pages. A homepage + docs + blog post on the same subject counts. Each qualifying page must cover a distinguishably different angle or aspect — 3 pages with nearly identical content count as 1.

• Fail criteria: Fewer than 3 distinct pages cover the site's primary topic with at least 100 words each. A homepage and pricing page alone (2 pages) don't demonstrate topical depth. Pages that are just navigation shells or stubs with fewer than 100 words don't count toward the total. Report: "Only X topical pages found — minimum 3 required".

• Skip (N/A) when: Single-purpose utility or landing page with no multi-page content by design.

• Detail on fail: "Only 2 of 3 required topical pages found (homepage and pricing). No docs, blog, or detailed feature pages exist — nothing here demonstrates the expert depth answer engines say they reward." or "Blog exists but contains only 1 post — total 2 topical pages, minimum 3 required"

• Remediation: Depth across different angles of your topic is the evidence of expertise the vendors say they reward (Google: unique, non-commodity content; Microsoft: depth and expertise). Create topic cluster pages under src/app/ (e.g. src/app/guides/page.tsx) or blog posts in src/content/blog/:

  • Documentation explaining how to use the product
  • Blog posts discussing your domain (not just product updates)
  • Guides or tutorials related to your core topic
  • Comparison pages or detailed feature breakdowns

  Each page should offer a distinct angle, not repeat the same content.