AI systems citation-rank on specificity — a claim like "20-40 checks per audit, 62/100 average score on first run" is quotable and gets surfaced, while "powerful, industry-leading, seamless" is discarded as marketing noise. Sites dominated by unsubstantiated superlatives lose citation share to competitors whose pages contain named mechanisms, numeric outcomes, and concrete comparisons, even when the underlying product is weaker.
High because vague marketing claims are systematically filtered out of AI answers in favor of specific, evidence-backed ones.
Audit marketing copy across the homepage, pricing page, and feature pages. For every claim, add at least one form of evidence: a specific number, a named mechanism, a measurable outcome, or a concrete comparison. Replace adjectives with facts in src/app/page.tsx and src/app/(marketing)/page.tsx.
<p>22 checks across 4 categories. Projects score an average of 62/100 on their first audit.</p>
ID: geo-readiness.content-citability.claim-evidence-pattern
Severity: high
What to look for: Read marketing content across at least 3 key pages (up to 5). Count all claims — statements about what the product does, how good it is, or what results it delivers. For each claim, check whether it includes supporting evidence: specific numbers ("50+ audit checks"), concrete mechanisms ("reads your package.json to detect your stack"), named examples, measurable outcomes, or comparisons. Tally the proportion of claims with evidence vs. claims without. Report: "X of Y marketing claims are evidence-backed."
Pass criteria: Count all marketing claims across the scanned pages. More than 50% of marketing claims must be supported by at least 1 form of evidence (numbers, mechanisms, examples, or comparisons). The evidence must be specific, not just another adjective. If a page contains fewer than 2 claims, it does not contribute to the count.
Fail criteria: 50% or more of marketing claims use vague superlatives or unsubstantiated assertions. Fail examples: "best-in-class", "industry-leading", "revolutionary", "powerful", "seamless", "cutting-edge" with no supporting specifics. A page full of "We deliver exceptional results with our innovative platform" fails. Report: "X of Y claims lack evidence — only Z% are evidence-backed (threshold: >50%)".
Skip (N/A) when: No marketing content exists (API or library project with only technical documentation).
Detail on fail: "5 of 8 marketing claims on homepage use vague language ('powerful', 'seamless', 'industry-leading') with no supporting specifics — 37% evidence-backed, threshold is >50%. AI systems prefer citable facts over marketing adjectives." or "Pricing page claims 'unbeatable value' and 'enterprise-grade' — 0 of 2 claims evidence-backed"
Remediation: AI systems cite facts, not adjectives. Replace vague claims with specific ones:
Instead of: "Our powerful platform delivers industry-leading results" Write: "Each audit runs 20-40 checks and produces a severity-ranked report. Projects score an average of 62/100 on their first audit."
The specifics ("20-40 checks", "62/100 average") are what AI systems extract and quote. Update claim text in your page components (e.g., src/app/page.tsx or src/app/(marketing)/page.tsx) and content files.