The 440x280 small promotional tile appears in the extension recommendation rows that Chrome shows users on the new-tab page and in related-extension suggestions. These placements are algorithm-driven and trigger when a user has related extensions installed — a high-intent audience. Without the small tile, your extension is excluded from these recommendation surfaces. For extensions in competitive categories like productivity or developer tools, recommendation placements often drive more installs than store search.
Low because a missing small tile forfeits algorithmically-driven recommendation placements but does not block submission or affect existing users.
Create a 440x280 pixel small promotional tile with consistent branding to your marquee tile. Save it to screenshots/small-promo.png.
screenshots/
small-promo.png (440x280)
At this smaller size, favor a simple layout: icon on the left, extension name and one-line benefit on the right. Avoid dense text — it will be illegible. Use the same color palette as your marquee tile and icon set. Upload in the store dashboard under Store Listing > Promotional Images alongside the marquee.
ID: extension-store-readiness.screenshot-docs.small-promo-tile
Severity: low
What to look for: Count every promotional asset file in the store assets directory. Check for a small promotional tile image at dimensions 440x280 pixels. This is displayed in extension recommendation sections.
Pass criteria: At least 1 small promotional tile exists at exactly 440x280 pixels (or documented as a planned asset).
Fail criteria: 0 promotional tiles at 440x280 found.
Skip (N/A) when: Never — small tiles are recommended for store visibility.
Detail on fail: "No small promotional tile (440x280) found in store assets".
Remediation: Create a small promotional tile at 440x280 pixels alongside your marquee tile, using consistent branding:
1. Create a 440x280 image with your extension name and key benefit
2. Save as screenshots/small-promo.png
3. Add to your store listing assets