Extension has descriptive name and short_name in manifest

A missing or generic name like "Extension" or "App" fails Chrome Web Store review outright — the store rejects submissions where the name field is absent or indistinguishable from the category. Beyond rejection, a non-descriptive name tanks organic discoverability; Chrome Web Store search indexes the name field directly, so a vague name means users searching for your specific functionality simply won't find you. The chrome-cws-naming policy enforces this at submission time, making a bad name a hard gate, not a soft warning.

Set a specific, descriptive name in manifest.json (32 characters max for the store) and add short_name if the full name exceeds 12 characters. Both must be distinct.

{
  "name": "Tab Manager Pro",
  "short_name": "Tab Mgr",
  "manifest_version": 3
}

Avoid single-word names like "Helper" or "Tool" — Chrome Web Store reviewers flag these as non-descriptive. Your name is also your primary search signal, so make it match the words users type.